Journey to the Website (1)
I don’t think that Arthur Benjamin and his namesake Eye Institute will ever escape perfectionism. This quality, or rather ambition, isn’t always a plus, but in this case it can be welcomed. Why? Because it is his passion to search for, find, and implement best practices – if it’s equipment, it’s the most modern; if it’s artificial lenses, they’re the newest and most revolutionary (Symfony, for example); if it’s the laser center, even the new Starship Enterprise pales in comparison; if it’s the team, it consists of the best specialists.
What didn’t fit into this picture, though, was the doctor’s old website. Having been based in WordPress, the site was (let’s say) not the most inspiring.
But the doctor’s perfectionism has now crossed over into this sphere, as well. Hiring as always the best specialists, he built a new site, and we will show you the main landmarks of this new virtual world. It isn’t reinventing the wheel, but simply showing what BEI does.
Life is beautiful – see it!
“Benjamin Eye Institute is one of the foremost eye centers in California. Here you will be given an accurate diagnosis and offered the most modern, suitable, and perhaps ideal treatment for your eyes. Our surgeons Arthur Benjamin and Pamela Golchet are among the best in the city, specializing in laser vision correction, cataract removal, and retinal problems.”
I know from experience. Five years ago, Dr. Benjamin corrected another doctor’s blunders that occurred during cataract removal, and I could finally see out of my left eye, which the first doctor promised would be 20/20. Consequently, I could drive a car, work on the computer, watch a movie, lie down outside with an e-reader, or in other words – live without glasses.
How do you treat yourself?
“Eyes are the most sensitive organ. Without due regard, you risk irreversibly weakening your eyesight, and worst case scenario you’ll lose it. In order for your eyes to serve you faithfully your whole life, you need to see an ophthalmologist regularly, and BEI is a wise choice.”
I always say that ophthalmologists are far more courageous people, than say, grocery store owners, with all due respect. But why? Well, we need food daily, but how often do you need to see the ophthalmologist, which is usually immediately? It’s quite rare. But if we overcome that stereotype of running to the eye doctor when the pressure is on, then it saves a ton of worry, time, and money, as well as your health. Not once a week or anything, just every six months or so, or do you think your only pair of eyes aren’t worth it? They will treat you how you treat them.
“The best that California can offer in the 21st century in the field of laser correction – technological innovations, precise diagnostic equipment, a microclimate laser room with experienced doctors – is all channeled at our center to restore your vision.”
But that’s not all. I’d say they’re the best lasers not just in California, but on the planet. It doesn’t make sense to give names or technical characteristics – the average reader doesn’t need to know what a femtosecond or ultrashort pulse laser is. You could look it up on Wikipedia and forget it within minutes, but if you remember to ask when planning an operation, you’ll be told about it and shown on the spot. If I hadn’t thought that the equipment in the US was all the same and doctor experience didn’t matter, I would not have gotten my operation on the nearest corner. Do not repeat my mistakes.
(to be continued)